Multilingual Business Communication

June 9, 2009

Company reputation and social media

Filed under: Ankie Dees, crisis communication — Tags: , — meertaligebedrijfscommunicatie @ 9:08 pm

According to Deloitte’s 2009 Ethics & Workplace Survey, 74% of workers believe it is easy to damage a brand’s reputation via social networking sites. This result emphasizes an important part of issue and crisis management: corporate culture and employee satisfaction. As social media are getting more and more mainstream, the influence of employees on public opinion is increasing.

“With the explosive growth of online social networks, such as Facebook and Twitter, rapidly blurring the lines between professional and private lives, these virtual communities have increased the potential of reputational risk for many organizations and their brands,” said Sharon Allen, chairman of the board of Deloitte LLP. “While the decision to post videos, pictures, thoughts, experiences and observations is personal, a single act can create far reaching ethical consequences for individuals as well as employers. Therefore, it is important for executives to be mindful of the implications of this connected world and to elevate the discussion about the risks associated with it to the highest levels of leadership.”

Only17 percent of executives surveyed say they have programs in place to monitor and neutralize the possible reputational risks that may appear through social networks. Additionally, while less than a quarter have formal policies on the medium’s use among their people, 49 % of employees indicate that corporate guidelines will not change their behaviour online.

“One-third of employees surveyed never consider what their boss or customers might think before posting material online,” Allen continued. “This fact alone reinforces how vulnerable brands are as a result of the increased use of social networks. As business leaders, it is critical that we continue to foster solid values-based cultures that encourage employees to behave ethically regardless of the venue.”

These values-based corporate cultures should incorporate more employee feedback and participation. When people are able to talk about work-related issues on the work floor itself, they won’t feel the need to turn to third parties. Then,  if a crisis does hit the fan, your employees will be your best allies.

Source: http://www.csrwire.com/press/press_release/26972-Deloitte-s-2009-Ethics-Workplace-Survey-Examines-the-Reputation-Risk-Implications-of-Social-Networks

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Internal blogs: a tool for project communication

Filed under: Ankie Dees, employee communication — Tags: , — meertaligebedrijfscommunicatie @ 7:50 pm

 

Is your company’s Knowledge Management system failing? Is it getting nearly impossible to effectively manage crucial documents with your current e-mail applications?  Does key information get buried in a colleague’s inbox, because someone failed to put you in cc?  Then an internal project blog on your corporate intranet might be just the tool you need.

Internal blogging has many advantages over a traditional e-mail system. Of course the blog has to be made accessible to specified individuals and restricted from public view. All the information, ideas and expertise on one or several projects can be centered on the blog. After a project is completed, this blog remains a searchable and structured record.

Sometimes key information completely disappears, for example when someone leaves the company. Usually the old e-mail account becomes dissolved and all the valuable information that used to live there, goes into data purgatory. “It’s forever lost,” says Anil Dash, chief evangelist for Six Apart. “If it’s in a blog, it doesn’t disappear when that person leaves.” With blogs, documents and other information about respective projects remains on the intranet, and critical information is accessible to all who want to see it and who have permission to see it.

With an internal blog as a central point where information flows are captured, everyone who participates and reads it gets up-to-date quickly. This will make your internal meetings more effective. When new people start working on a project, they can review the internal blog’s content and will be able to jump straight in with a clear understanding of how the project evolved.

Source: http://www.cio.com/article/120301/Seven_Reasons_for_Your_Company_to_Start_an_Internal_Blog

November 2, 2008

When marketing strategy and crisis management merge – Let’s learn judo with Vladimir Putin

Filed under: Ankie Dees, marketing communication — Tags: — meertaligebedrijfscommunicatie @ 4:30 pm

 

The media-apparatus behind Russia’s Prime Minister is putting in extra effort when promoting Putins masculine image.

 

Only weeks after the Russian news channel “Vesti” reported that the prime minister had saved a news crew from a wild tiger, the remarkable video “Let’s Learn Judo With Vladimir Putin,” was released in St Petersburg in which we can see the white-robed prime minister body-slamming opponents.

 

 

At the moment, the video is only available in martial arts schools throughout the country, and it will only later be available to the public.

 

In contrast to his predecessor, Boris Yeltsin, the media portrayed Putin during his eight years as President like a man who drank little and kept in good shape.

 

“Without sport,” Putin said at a recent news conference, “it is impossible to speak about a healthy way of life or the health of a nation as such.”

 

 

 

 

Interested? – for further reading:

http://search.us.reuters.com/rsearch/rcomSearch.do?blob=russia&WTmodLoc=ussrch-top-quote 

 

http://www.guardian.co.uk/world/2008/oct/07/russia1

http://news.bbc.co.uk/1/hi/world/americas/7658574.stm

http://www.independent.co.uk/news/world/europe/lets-learn-judo-with-vladimir-putin-954578.html

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