Multilingual Business Communication

April 9, 2009

Red numbers for red wine

Filed under: business communication, crisis communication, Jana Mahieu — meertaligebedrijfscommunicatie @ 10:05 pm



As broke investors are reaching for the bottle in this difficult economic times, sarcastically this bottle is also getting more expensive. With many of the region’s small wine producers staring bankruptcy in the face, Bordeaux is facing a crisis. The Independent reports that at the international wine fair of Bordeaux it was announced that the prices of different kinds of wine are under pressure. Only the very top producers are immune from the financial turmoil.


The problem can be summed up in one word: greed. Retail prices for mature, drinkable Bordeaux were driven up in the 1990s by a boom in Asian and American demand. Even relatively young wines, were sold at four times what the chateau had originally charged. Now after several years of speculative inflation, the bubble in the prices of the finest red wines in the world may be about to burst. With no end of the economic crisis in sight, maybe investors and stock brokers will go for something stronger and cheaper. Bring on the Scotch!


(Jana Mahieu)


The smell of success.

Filed under: employee communication, Jana Mahieu — meertaligebedrijfscommunicatie @ 3:35 pm



 If I told you that in crowded offices, things can sometimes get a bit smelly, this probably won’t surprise you. This is a shame, because scents have a much greater effect on us, than you would suspect. Our behavior is determined by many subconscious processes, and smell is a perfect example of this. Lemon to reduce stress, peppermint to stay alert: the right smell at the office can boost your concentration and productivity. A recent study has proven that in administrative functions, 21 percent less typing mistakes are made when a citrus-smell is spread. 

 The idea of a smell-adapted office, may seem a bit far-fetched, but in Japan this is in fact reality. Japanese employers subtly spread scents through the air-conditioning system. If this study is correct, Japanese employers can count on  more productive employees. And if you think this is rubbish; wouldn’t you rather smell the scent of lemon than the odor of your hard-working colleagues?

(Jana Mahieu)


Duval Guillaume: every brand is a promise.

Filed under: internship, Jana Mahieu — meertaligebedrijfscommunicatie @ 1:52 pm


Duval Guillaume, one of Belgium’s leading independent advertising agencies, believes that every brand is a promise. They feel that consumers don’t think above, below or online. Consumers think brand, whatever the medium or the message. Many of their clients relate to this thought, for example Belgium’s leading airline Brussels Airlines that has recently chosen Duval Guillaume as its global communication partner. Duval Guillaume Brussels now handles Brussels Airlines’ advertising and online communication for all of Europe and Africa.

During my internship, I will join the team of account executives responsible for this major client. My job will consist of aiding in the ongoing projects for Brussels Airlines. I will attend internal and external meetings and see with my own eyes how tv-, radio- and print advertisements are produced. I can’t wait to start my internship and to be part of this great creative agency!

(Jana Mahieu)

April 2, 2009

Cities turn into stars thanks to Sultan Sushi!

Filed under: Anja Peleman, company, Jana Mahieu, Karen Decabooter, Kirsten De Weerdt — meertaligebedrijfscommunicatie @ 11:08 am

Nowadays, an increasing number of city governments are discovering the benefits of promoting their city. Therefore, it is not surprising that city marketing is gaining more importance. Most city marketing projects mainly focus on attracting tourists and investors. Think of the city Hasselt, that wants to present itself as ‘The city of taste’ to attract tourists. However, we can ask ourselves whether tourists and investors are really the most important target groups of a city.

ss2 Sultan Sushi, a Belgian production company, believes in another city marketing strategy by mainly focusing on inhabitants. Since they are the producers of the popular television program Fata Morgana, they want to translate this Fata Morgana concept into a creative city marketing project. For those who are not familiar with the program: in Fata Morgana, citizens were challenged to fulfil five assignments in order to win stars for their city.

Sultan Sushi would like to provoke the same emotions and togetherness between the inhabitants with their new city marketing project.  The main difference is that  the assignments will  focus on social responsibility, so the result will be something permanent and beneficial for the inhabitants.

We are looking forward to witness their first city marketing project. Cities, seize this unique opportunity!

(Karen Decabooter, Kirsten De Weerdt, Jana Mahieu, Anja Peleman)

November 2, 2008

Tintin and The quest for funds.

Filed under: business communication, crisis communication, Jana Mahieu, marketing communication — meertaligebedrijfscommunicatie @ 6:05 pm




After months of failed negotiations, the movie “Tintin” planned by the directors Steven Spielberg and Peter Jackson may find its funds in a partnership between Sony Pictures Entertainment and Paramount Pictures.  The two-film series will be based on the Belgian comic strip written by Georges Remi (better known as Hergé) about the globetrotting young reporter we all know as Tintin. The first “Tintin” movie will be based on “The Secret of the Unicorn” and “Red Rackham’s Treasure”.

As the New York times states, Universal and Paramount were originally to fund the $130 million budget for the Tintin movies. However last month Universal announced to the press that they were going  to pass on the project, because they were concerned about the profitability of the films. In fact Spielberg and Jackson want a third of the movie’s gross receipts and in these financially difficult times this was just too much for Universal.

Today, Sony is in the middle of negotiations with  Paramount to co-finance the films.  The electronics giant offered to take the movie under a deal more to the filmmakers’ demands, but Paramount wouldn’t let go entirely and began discussing a partnership. For Sony, a deal would be the first time SS has worked with the studio as a director since 1991, when he made the movie “Hook”. For Paramount, a deal would be a good step in the readjustment of its relations with Mr. Spielberg and his new DreamWorks company.

Let’s hope this deal comes through so we can enjoy our Belgian hero and his dog (‘Snowy’ in English) on the big screen.

(Jana Mahieu) 




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