Multilingual Business Communication

April 10, 2009

An illusionary street campaign

Filed under: Frauke De Graeve, marketing communication, Uncategorized — meertaligebedrijfscommunicatie @ 3:25 pm


This nice piece of street art was to be seen in Stockholm. It was designed by the American artist Kurt Wenner  on commission of Absolut Vodka.

This spectacular and beautiful example of a illusionary street campaign is a 3D chalk drawing on the pavement in a park. The print was part of the brand’s prestigious art ad series. The creation of Wenner’s art was also filmed by Absolut Vodka for a television commercial.


In the beginning, street art, which is any art developed in public places, was used to show activism and to create a powerful platform for reaching a large public.

Graffiti is the most popular and most known form of street art. Street art is popular, alive and kicking. There is even a website that is like a database, on which all street art in the world is indicated.


As street marketers must always be up-to-date and innovative, they use the latest and talked-about ways to surprise the people. They picked up on this trend and made artists design wonderful art ads.


Other examples designed by Kurt Wenner are the campaign for Microsoft’s X-game Gear of War and the Honda Formula 1 for Lucky Strike Racing.



Frauke De Graeve


BRXL BRAVO: not just open day

Filed under: Frauke De Graeve, internship — meertaligebedrijfscommunicatie @ 3:11 pm



brxl-bravo-goed1Brxl Bravo  (say: Brussel Bravo) is a non-profit organisation that organises an arts festival in Brussels, from 2 to 4 October 2009. 150 organisations take part in it, both Dutch- and French-speaking. The festival lays stress on the cooperation, exchange of ideas and on diversity – in languages, cultures and artistic disciplines.

This year the third edition takes place. The previous editions were in 2005 and 2007 and they were a huge success.


Brxl Bravo is much more than just open day in the art galleries and concert halls. It is a socio-cultural event, that wants to reach all ranks of society, like children and underprivileged people. It is not only for the typical culture-loving public. On the programme, there are dancing and music performances, but also work shops and interactive sessions for drama and music.


I am charged to write the brochure for the festival, in which all the art projects will be presented. Further, I will prepare a press conference and I will be responsible for the communication with the different projects. I also get the opportunity to work with the different authorities in Brussels. We will work closely together with amongst others Bozar and KVS, and maybe the Swedish community in Brussels, which I would like very much.


Frauke De Graeve

It doesn’t hurt to try

Filed under: employee communication, Frauke De Graeve — meertaligebedrijfscommunicatie @ 2:55 pm


In times of crises, employers find it difficult to motivate their personnel. On the website of CIPD, the Chartered Institute of Personnel and Development, 10 hints to manage the workforce in a recession are listed.

The three most important hints are these:

  • Think long term.
    Be creative in reducing costs. Furthermore, keep in mind that it is expensive to lay people off and recruit new ones when the market picks up again.
  • Maintain employee engagement.
    It is important to set objectives in a clear direction. Also, make sure you keep your employees in the picture, even though there is only a little news. You can organise team-building days or give out employee awards.
  • Support the employees’ health and well-being.
    Recession times can have an impact on the psychological condition of the employees. Flexible working hours make it more comfortable to combine work and home lives. Besides, provide workplace support and health provision to prevent high levels of stress.


It is rather doubtful whether this list of – barely renewed – hints can help an employer to motivate his personnel. At least, it doesn’t hurt to try to give some hints.


Frauke De Graeve






April 7, 2009

Hop on the Coffee Bar on Wheels!

Filed under: company, Dorien Heiremans, Frauke De Graeve, Séverine De Ryck, Wouter Deconinck — meertaligebedrijfscommunicatie @ 1:52 pm

In a few months, the festival season is starting again. To create a cosy festival atmosphere, you do not only need good music vibes and nice weather, but also tasty food and drinks onlogo-coffeebar1 the spot. Apart from the traditional beer and coke, festival visitors sometimes feel like having a warming cup of coffee.

We have hit upon a mobile coffee bar that deserves to get more attention: the eXpresso Coffee Bar on Wheels. This project was started by Jan and Frieda Markey from Bruges, when they observed the lack of delicious coffee at festivals and corporate parties. They offer a wide variety of flavours, like ristretto, cappuccino and caffe latte, from a vintage, eye-catching ’61 Airstream Globetrotter.

Last year, the Coffee Bar on Wheels was invited to Jazz Middelheim and Cactus Festival and the success was immense.

To convince festival organisers to hire the Coffee Bar on Wheels, we have written a sales letter and created a brochure, in which we gave more information on prices and the story behind the Coffee Bar. Hopefully you will spot them at the next festival you visit.

Airstream GlobetrotterAirstream Globetrotter

November 1, 2008

Scandinavians give the euro the glad eye

Filed under: crisis communication, Frauke De Graeve — meertaligebedrijfscommunicatie @ 2:52 pm


The Scandinavian countries that still have not introduced the euro, obtain a more positive attitude towards the euro. Both Denmark and Iceland are thinking about organizing a referendum on the introduction of the euro.

At a congress in Stockholm, Denmark’s prime minister Anders Fogh Rasmussen admitted humbly the Danish crown  is being beaten seriously in this financial crisis. The euro should provide political and economical stability. Even though the Danish crown is linked to the euro, the interests are more unfavourable than in the Euro countries, according to Rasmussen. In 2000, the Danish people, who are keen on their sovereignty, rejected the euro in a referendum. According to recent polls, 55 percent of the Danish would now be pro. That is why Rasmussen hopes to bring the Danes across and make them realize that the euro will do good for the country and the economy. He wants to hold a new referendum on the introduction of the euro.  

The country in which the financial crisis raged the most, is Iceland. Even the mighty lobby of fishermen, who have always resisted joining the EU fiercely, have now become more pliable. They understand that they cannot longer remain behind.


Frauke De Graeve


(Source: De Morgen, Friday 31th of October, p 15. Paper version.
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