Multilingual Business Communication

April 10, 2009

The newest evolution in the gingerbread tradition: Belgian Ginger Bread

lalorAt the moment, a true gingerbread revival is taking place in Belgium and in The Netherlands. Both countries have had a long, much cherished tradition with gingerbread cookies or “speculaas”. The overwhelming success of the launch of gingerbread paste in 2008 however, caused the popularity of the gingerbread taste to reach unknown heights.

Following the cookies and the paste, La Lorraine, the largest Belgian-based producer and distributor of bakery and pastry products, has taken the next step in the evolution of gingerbread products: “Belgian Ginger Bread” (also known as “speculaasbrood”).

What is “Belgian Ginger Bread” exactly? Well, it’s a bread that already has gingerbread dough mixed into it. This way, consumers no longer have to make the effort to apply extra spread, they can immediately dig in!

To achieve this unique recipe, La Lorraine worked together with a traditional bakery from Hasselt. This bakery specialises in producing gingerbread cookies which assures the excellent ginger taste of the Belgian Ginger Bread.

This post probably already makes your mouth water! Well, then we’ll have to ask you to muster patience a little longer. The Belgian Ginger Bread will be available in supermarkets yearly from 15 October to 31 December.

(Vanessa Vanleene, Gerlinde Van Hauwermeiren, Liesbeth Van Den Mosselaer, Sander Laridon)

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April 7, 2009

Hop on the Coffee Bar on Wheels!

Filed under: company, Dorien Heiremans, Frauke De Graeve, Séverine De Ryck, Wouter Deconinck — meertaligebedrijfscommunicatie @ 1:52 pm

In a few months, the festival season is starting again. To create a cosy festival atmosphere, you do not only need good music vibes and nice weather, but also tasty food and drinks onlogo-coffeebar1 the spot. Apart from the traditional beer and coke, festival visitors sometimes feel like having a warming cup of coffee.

We have hit upon a mobile coffee bar that deserves to get more attention: the eXpresso Coffee Bar on Wheels. This project was started by Jan and Frieda Markey from Bruges, when they observed the lack of delicious coffee at festivals and corporate parties. They offer a wide variety of flavours, like ristretto, cappuccino and caffe latte, from a vintage, eye-catching ’61 Airstream Globetrotter.

Last year, the Coffee Bar on Wheels was invited to Jazz Middelheim and Cactus Festival and the success was immense.

To convince festival organisers to hire the Coffee Bar on Wheels, we have written a sales letter and created a brochure, in which we gave more information on prices and the story behind the Coffee Bar. Hopefully you will spot them at the next festival you visit.

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Arcuris: Managing Excellence

Filed under: Aisling van Vliet, company, lien van den broeck, Poelaert Nathalie, Valérie Debrauwere — meertaligebedrijfscommunicatie @ 8:13 am

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Want to reassure your company of a succesful rebranding? What about a risk-free product launching? Worrying about a major restructuring within the company?

We, at Arcuris, provide a fully certified freelance manager, up to date with the latest technologies, ready to change your company’s risk into an opportunity. He comes in at the project level and leads your company’s project team, in tight cooperation with your programme manager and according to the preset guidelines of your company. After the succesful completion of his task within time, budget and quality requirements, our freelance manager draws up a lessons learned report which can be used for future reference when faced with a similar risk problem.

This is what you can expect from any risk manager, right? So why take Arcuris on board then? Well, here are two important reasons why:

Firstly our freelance manager focuses on the long term benefits for your company. He knows how important motivated employees are for the future of the company so, in contrast to many other freelance risk managers, he takes the people aspect of the project at heart and reassures your company of a motivated team. When the project is finished, the team members will have more respect for themselves, their work and their company. Secondly, our freelance manager takes the perceptions of all the important stakeholders into account through continuous, effective communication to reassure your company of the desired outcome.

In other words, when taking Arcuris on board to lead your team through a risk project, you secure your company of attaining the desired outcome within the time, budget and quality requirements, whilst boosting your employees’ motivation. We, at Arcuris, know how to change your risk into an opportunity.

So why wait any longer? Contact Arcuris NOW for excellence in risk management and get a free concise risk analysis.

April 4, 2009

Alfatechnics: beyond packaging

Filed under: Aagje Verbogen, company, Elisa Van Peteghem, marketing communication, Marlène Bragard — meertaligebedrijfscommunicatie @ 12:00 pm

Nearly all the products you buy at your local supermarket are wrapped. Have you ever thought about how this is done? If you were going to set up your own company, you would have. Because in that case, you would be in need of Alfatechnics’ help. This Belgian company namely acts as an intermediary between manufacturers of packaging machines and companies in need of such machines.

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Exactly how does Alfatechnics work? Benny Verbist, the manager, first sits down with the customer and helps him or her to determine which kind of machine their company needs. Then he contacts Alfatechnics’ partners who will not only deliver the machine but who will also adjust it to the client’s specific needs. Finally, the machine is integrated into the production line, taking care of the specificities of the production line.

Now why would a company use Alfatechnics’ help instead of ordering a machine themselves? It is because Alfatechnics offers them various benefits that they would have to do without otherwise. First of all, Mr. Verbist has years of experience in the field of packaging. He knows the market and he works closely together with the best producers of packing machines available. Secondly, as Alfatechnics cooperates with several producers, the clients get to choose from a larger number of machines. Finally, Alfatechnics invests in durable relationships with its clients and takes care of MRO.

Alfatechnics definitely goes beyond a regular packaging solution: the focus is on the client and his packaging needs are met in the best possible way.

Aagje Verbogen
Elisa Van Peteghem
Marlène Bragard

April 2, 2009

How to convince retailers

Filed under: company, Febe Corthals, Hannelore Blomme, marketing communication, Ruth Broekaert, Trui Lagae, Uncategorized — meertaligebedrijfscommunicatie @ 12:22 pm

Supermarkets are being offered new products every day. Each product launch, however, entails risks for retailers. Will customers like it? Won’t other products suffer from cannibalization? And where can the new product find a spot in an already crowded shop?

Preparation is key. In order to convince retailers to start selling your new product, you need a combination of well-conceived arguments and tangible proof that the product will sell.

afbeelding12PIDY, an industrial bakery, often launches new pastry products. While creating a sales letter and sales presentation for their new Spoonette, an edible spoon, we tried to find that perfect combination of arguments and evidence to persuade retailers. Three arguments should convince any critic: the original concept, the good quality and the special packaging. It is no coincidence that we have chosen precisely three arguments: this usually sounds more comprehensible and persuasive. To support these arguments, we put forward that the Spoonette was awarded first prize at the SIAL Food Fair in Paris. This evidence gives sales people more credibility and is therefore of vital importance in convincing retailers.

Cities turn into stars thanks to Sultan Sushi!

Filed under: Anja Peleman, company, Jana Mahieu, Karen Decabooter, Kirsten De Weerdt — meertaligebedrijfscommunicatie @ 11:08 am

Nowadays, an increasing number of city governments are discovering the benefits of promoting their city. Therefore, it is not surprising that city marketing is gaining more importance. Most city marketing projects mainly focus on attracting tourists and investors. Think of the city Hasselt, that wants to present itself as ‘The city of taste’ to attract tourists. However, we can ask ourselves whether tourists and investors are really the most important target groups of a city.

ss2 Sultan Sushi, a Belgian production company, believes in another city marketing strategy by mainly focusing on inhabitants. Since they are the producers of the popular television program Fata Morgana, they want to translate this Fata Morgana concept into a creative city marketing project. For those who are not familiar with the program: in Fata Morgana, citizens were challenged to fulfil five assignments in order to win stars for their city.

Sultan Sushi would like to provoke the same emotions and togetherness between the inhabitants with their new city marketing project.  The main difference is that  the assignments will  focus on social responsibility, so the result will be something permanent and beneficial for the inhabitants.

We are looking forward to witness their first city marketing project. Cities, seize this unique opportunity!

(Karen Decabooter, Kirsten De Weerdt, Jana Mahieu, Anja Peleman)

March 31, 2009

Make your customers feel at home: create the right mood…

Filed under: Ankie Dees, business communication, company, Lana Robignon, Maud Bonte — meertaligebedrijfscommunicatie @ 7:56 pm

What makes one gym more attractive than another? Most gyms have similar types of equipment, they all organize spinning classes and aerobic workouts, most of them have saunas and a solarium…

We think the answer to this question is the atmosphere. Whether or not you feel at ease in your fitness centre depends largely on the ambiance you can create. We believe that a comfortable, invigorating environment is an imperative to work out. People are no longer solely motivated by health considerations when visiting a gym. They want to enjoy the club feeling and want to be entertained. Music is a very important, if not the most important, element of creating a dynamic and diverting atmosphere. Creating the right vibe in your gym protects you from the pitfall many gyms are faced with: the dropping out of members. More than 46% of gym members do not renew their subscription. The VJ-Matic can be a valuable asset to help you reduce that number.

The VJ-Matic answers just the needs that any manager of a gym may have. With the VJ-Matic full rental package you have access to 3500 of the latest songs and 1000 video clips. This surely will be enough to create just the right mood for your customers: lounge in the morning, pop rock in the afternoon, R’n’B in the evening.

Included in the price aredjmatic-klein

  • the rent of a powerful computer, one that can stand a good deal
  • the user friendly VJ-Matic interface
  • 3500 songs and 1000 video clips
  • a monthly update of the latest songs
  • full technical service within 24 hrs, a replacement PC if necessary

An extra plus: no need to worry about copyright. All kinds of royalties are included in the price.

The VJ-Matic: A win-win situation for every party involved!

Lana Robingon, Ankie Dees and Maud Bonte

March 25, 2009

Powder, your partner in cream?

Filed under: Charlotte De Ruytter, company, Laura Moerman, Sophie Naveau — meertaligebedrijfscommunicatie @ 10:53 am

Nowadays, powder is often used as a base for traditional ice cream. It does sound suspect, doesn’t it?
Using powder to create smooth ice cream seems new, but in the world of ice-cream professionals this technique is very common. You might have already enjoyed such an ice cream without even knowing it!

Everybody is familiar with Italy as the ice-cream country par excellence. The Italian brand Pregel, one of the pioneers in ice-cream bases, already has a well-established reputation in our country. As a distributor of the Pregel product, the Belgian dairy company Cowi has acquired expertise in this area. Cowi has now developped its own ice-cream powder: Oro d’Oro. This ice-cream base has been designed especially for the Belgian climate. As 30°C is rather rare in our country, ice cream needs to be more than a mere refreshment. To satisfy the Belgian consumers, ice cream therefore needs to be fuller and richer. Oro d’Oro fulfills these requirements.

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Oro d’Oro powder guarantees tasty and smooth ice-cream. You see, powder is not a suspect, it’s a partner!

(Charlotte De Ruytter, Laura Moerman, Sophie Naveau, Nina Vermaesen)

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