Multilingual Business Communication

June 13, 2009

Each day is a holiday

Filed under: internship, Karen Decabooter — meertaligebedrijfscommunicatie @ 10:05 pm

Since April 27, I am working as a trainee at Thomas Cook Belgium (TCB). In Belgium, Jetair and TCB are the leading, well matched,  tour operators. However, most people don’t know that Thomas Cook Belgium does not only represent the brand Thomas Cook. In fact, TCB unites three famous brands: Neckermann, Thomas Cook and Pegase. Bekijk de afbeelding op ware grootte   


  You could describe the marketing strategies of the three brands in a nutshell by stating that Thomas Cook wants to be ‘Delhaize’ among the Belgian tour operators, Pegase compares itself to ‘Rob market’ and Neckermann wants to be ‘Colruyt’ in the Belgian tour operator market. On the one hand, these brands have to join forces in order to beat their common competitor Jetair. On the other hand, you can feel that there is also some interbrand competition within the TCB group. 

I am working at the marketing and communication department of Neckermann, where I get the opportunity to make advertisements and competition forms, to attend meetings, to organize sponsor events such as Q Beach House and to work on research projects, etc. I enjoy working in the touristic sector because you are working together with people who all share the same passion, namely travelling. Moreover, Neckermann is working together with interesting companies such as VRT, Q Music, Sanoma Magazines (Humo), Concentra,etc. Although there are many deadlines, working at Thomas Cook Belgium brings you in a holiday mood every day…

(Karen Decabooter)


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