Multilingual Business Communication

April 10, 2009

The newest evolution in the gingerbread tradition: Belgian Ginger Bread

lalorAt the moment, a true gingerbread revival is taking place in Belgium and in The Netherlands. Both countries have had a long, much cherished tradition with gingerbread cookies or “speculaas”. The overwhelming success of the launch of gingerbread paste in 2008 however, caused the popularity of the gingerbread taste to reach unknown heights.

Following the cookies and the paste, La Lorraine, the largest Belgian-based producer and distributor of bakery and pastry products, has taken the next step in the evolution of gingerbread products: “Belgian Ginger Bread” (also known as “speculaasbrood”).

What is “Belgian Ginger Bread” exactly? Well, it’s a bread that already has gingerbread dough mixed into it. This way, consumers no longer have to make the effort to apply extra spread, they can immediately dig in!

To achieve this unique recipe, La Lorraine worked together with a traditional bakery from Hasselt. This bakery specialises in producing gingerbread cookies which assures the excellent ginger taste of the Belgian Ginger Bread.

This post probably already makes your mouth water! Well, then we’ll have to ask you to muster patience a little longer. The Belgian Ginger Bread will be available in supermarkets yearly from 15 October to 31 December.

(Vanessa Vanleene, Gerlinde Van Hauwermeiren, Liesbeth Van Den Mosselaer, Sander Laridon)

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