Multilingual Business Communication

April 10, 2009

The ‘corporate affairs’ approach

Filed under: internship, Laura Moerman — meertaligebedrijfscommunicatie @ 9:40 am

Companies don’t stand alone. They’re interrelated with many different stakeholders: their employees, customers and shareholders, the media, authorities, their competitors and the political, social and academic world. To build up a good relationship with all of them, that’s no sinecure!

Whyte Corporate Affairs, a communications consultancy based in Brussels, provides its clients with communications advice, in support of their reputation, interests and business objectives. Clients can be both companies as institutions.


Whyte’s specific approach is to focus on that difficult relationship with various stakeholders. To realize good communication, the consultants often opt for an integrated application of different disciplines. Their so-called ‘corporate affairs’ approach consists of corporate communications, public affairs and crisis and issues management. Just the perfect blend to create a good reputation.

Starting from the end of this month till the end of May, I will work as an intern for Whyte Corporate Affairs. My job will partially consist of dealing with ongoing projects. By working on different projects for specific clients, I hope to discover the true nature of the ‘corporate affairs’ approach.

Laura Moerman


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