Multilingual Business Communication

April 10, 2009

Homophobia in sports? Not in Ghent

Filed under: internship, marketing communication, Ruth Broekaert — meertaligebedrijfscommunicatie @ 12:52 pm

City marketing is now booming. More and more cities are explicitly positioning themselves amongst their competitors by emphasizing their points of difference. An essential part of city marketing is to clearly state the city’s core values. Even before the city marketing boom, Ghent has always been known for its leading role among others Flemish cities in promoting equal opportunities and diversity. Now, they want to do even more and take it a step further.

That is why the city of Ghent has teamed up with the Holebi Federation to organize the very first Belgian ‘Holebi sportdag’, a sports day for bi-, homo- and heterosexuals. A lot of prominent people from in and around Ghent will be present to sign a charter against homophobia in sports. Why you ask? Of course because doing sports is fun for all! But this is also Ghent’s way of sharing its core values. This sports day is an ideal way to show everyone that there is no need for discrimination or homophobia in the macho world of sports, or anywhere else for that matter.

So sign up for one or more sports activities, from beach mix to highland games, or just come and cheer for the soccer match between the Pink Devils (a gay soccer team) and the soccer team of the Ghent police department. Queer or straight, don’t be square and be there at the Blaarmeersen on the 9th of march!

https://i2.wp.com/www.gent.be/pics/gelijke_kansen/div-color.jpghttps://i0.wp.com/www.rollerman.be/images/Stad%20Gent%20kleur.jpg

Ruth Broekaert

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