Multilingual Business Communication

April 10, 2009

An illusionary street campaign

Filed under: Frauke De Graeve, marketing communication, Uncategorized — meertaligebedrijfscommunicatie @ 3:25 pm

absolut-vodka-stockholm-krijt

This nice piece of street art was to be seen in Stockholm. It was designed by the American artist Kurt Wenner  on commission of Absolut Vodka.

This spectacular and beautiful example of a illusionary street campaign is a 3D chalk drawing on the pavement in a park. The print was part of the brand’s prestigious art ad series. The creation of Wenner’s art was also filmed by Absolut Vodka for a television commercial.

 

In the beginning, street art, which is any art developed in public places, was used to show activism and to create a powerful platform for reaching a large public.

Graffiti is the most popular and most known form of street art. Street art is popular, alive and kicking. There is even a website that is like a database, on which all street art in the world is indicated.

 

As street marketers must always be up-to-date and innovative, they use the latest and talked-about ways to surprise the people. They picked up on this trend and made artists design wonderful art ads.

 

Other examples designed by Kurt Wenner are the campaign for Microsoft’s X-game Gear of War and the Honda Formula 1 for Lucky Strike Racing.

street-art-xbox

lucky-strike-stoepkrijt

Frauke De Graeve

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