Multilingual Business Communication

April 9, 2009

The smell of success.

Filed under: employee communication, Jana Mahieu — meertaligebedrijfscommunicatie @ 3:35 pm



 If I told you that in crowded offices, things can sometimes get a bit smelly, this probably won’t surprise you. This is a shame, because scents have a much greater effect on us, than you would suspect. Our behavior is determined by many subconscious processes, and smell is a perfect example of this. Lemon to reduce stress, peppermint to stay alert: the right smell at the office can boost your concentration and productivity. A recent study has proven that in administrative functions, 21 percent less typing mistakes are made when a citrus-smell is spread. 

 The idea of a smell-adapted office, may seem a bit far-fetched, but in Japan this is in fact reality. Japanese employers subtly spread scents through the air-conditioning system. If this study is correct, Japanese employers can count on  more productive employees. And if you think this is rubbish; wouldn’t you rather smell the scent of lemon than the odor of your hard-working colleagues?

(Jana Mahieu)



1 Comment »

  1. When I was reading this post I immediately thought of a related topic: scent has recently also become a means for advertising. About a month ago, the Belgian movie theatres have started with so-called “scent commercials”. During the commercial of the new Axe Instinct, for instance, Kinepolis spreads the scent of that deodorant through the room.

    This new form of advertising apparantly has an ever bigger impact as you can now not only hear and see the product but also smell it.

    In the next couple of months, we will also be able to smell Dove and Magnum. Let’s keep our noses ready!

    (Nina Vermaesen)

    Comment by meertaligebedrijfscommunicatie — April 9, 2009 @ 4:30 pm

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