Multilingual Business Communication

April 9, 2009

The new Tata Nano: the road to success is wide open.

Filed under: business communication, marketing communication, Nina Vermaesen — meertaligebedrijfscommunicatie @ 4:14 pm


Tata Nano is the world’s cheapest and smallest car. The tiny car was introduced to the press two weeks ago and can now be bought for the equally tiny amount of 1500 euro.


In general, car sales have spiralled down due to the credit crunch. One might therefore think that the launch of the Nano at this difficult time is a dangerous move. But times and consumers are changing, and Tata Motors, the company that produces the tiny cars, is smart and daring enough to go along with these changes now.


On the one hand, the Tata Nano responds to the worldwide trend of smaller cars. This trend has been developing for a couple of years now, but given the current financial crisis it has definitely increased. On the other hand, consumers have become more aware of the ecological problems and really want to improve their ecological footprint. What’s more, a car used to be a status symbol, but nowadays that prestige has largely disappeared. The objective of Tata Motors is to create “a car for the people”, offering common people the opportunity to enjoy a car, no matter how tiny that car is.


The tiny Tata Nano thus meets all the requirements of today’s consumers. Exit Jaguar, Porsche or Hummer. Welcome Tata Nano!




1 Comment »

  1. I think you both have a point in that smaller cars are gaining popularity.
    But did you know that the Tata Nano is now only available in India and won’t be available in Europe for at least a couple of years. Why? because the Tata Nano doesn’t meet the European environmental demands.
    I guess small cars are not per se environmentally friendly.

    Ruth Broekaert

    Comment by meertaligebedrijfscommunicatie — April 10, 2009 @ 3:42 pm

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