Multilingual Business Communication

April 9, 2009

Red numbers for red wine

Filed under: business communication, crisis communication, Jana Mahieu — meertaligebedrijfscommunicatie @ 10:05 pm



As broke investors are reaching for the bottle in this difficult economic times, sarcastically this bottle is also getting more expensive. With many of the region’s small wine producers staring bankruptcy in the face, Bordeaux is facing a crisis. The Independent reports that at the international wine fair of Bordeaux it was announced that the prices of different kinds of wine are under pressure. Only the very top producers are immune from the financial turmoil.


The problem can be summed up in one word: greed. Retail prices for mature, drinkable Bordeaux were driven up in the 1990s by a boom in Asian and American demand. Even relatively young wines, were sold at four times what the chateau had originally charged. Now after several years of speculative inflation, the bubble in the prices of the finest red wines in the world may be about to burst. With no end of the economic crisis in sight, maybe investors and stock brokers will go for something stronger and cheaper. Bring on the Scotch!


(Jana Mahieu)


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