Multilingual Business Communication

April 9, 2009

Belgacom goes Ping Ping

Filed under: business communication, marketing communication, Vanessa Vanleene — Tags: , , , — meertaligebedrijfscommunicatie @ 10:06 am

Get ready for the next and logical step in the ever evolving world of consumerism.


Belgacom, one of the major Belgian providers of integrated telecommunication services, will be offering a new service called Ping Ping. The company intends to present the possibility to use your cell phone as an electronic wallet for small amounts of money.


Belgacom bought Tunz, a small Belgian company specialised in payments via phone. With the new investment, Belgacom took quite a bold step given the fact that up until now merely 3000 users were interested in Tunz’ services. Tunz’ customers could use their phone to make payments from 6 to 150 euro. Only 2.500 shop owners are registered for now, but new deals have been made with Delhaize and Coca Cola.

Belgacom fittingly believes the future is bright as they intend to offer wireless transactions with transportation companies, fast food restaurants and vending machines.


Previously, great successes were booked when Belgacom bought Mobile-for, which offered the practical possibility to pay for parking tickets and de Lijn’s transportation services via text message.




Vanessa Vanleene





“Belgacom mikt op mobiele betaalmarkt” De Standaard, 18 march 2009, p. E12

“Uw gsm dient ook als portemonnee” De Standaard, 24 march 2009, p. E12




  1. It is amazing how quickly everything develops towards a digital world. I recently heard about another electronic innovation: the information ring. This ring would serve as a substitute for the exchange of business cards. With a mere handshake you can transfer and receive business information, which you can put on your computer afterwards. Thereby, you do not have to walk around with a wallet bursting with business cards. Come to think of it: if Ping Ping becomes a hit, we might even end up never having to use a wallet anymore!

    For more information, you can take a look at

    Comment by Nina Vermaesen — April 9, 2009 @ 5:56 pm

  2. Another technical innovation in today’s newspaper: a mobile phone in your handpalm.

    Professor Pattie Maes, living and working in the US, but originating from Flanders, was recently called ‘one of the 100 Americans to watch for’ by Newsweek.

    She developed an electronical sixth sense. The object in question is a small device which projects any information you need on your handpalm. Using this invention, people would be able to use the internet or call a colleague by simply using their own hands.

    Comment by Laura Moerman — April 10, 2009 @ 10:53 am

  3. Paying by mobile phone is indeed growing business. It was amazing how popular it was to pay the parking spots just by sending a text message to the company that is responsible for the parking meters. Only in March, 165,000 times the parking spot was paid by text message. Apparently, the supplement of 0.15 euro doesn’t matter: it is the comfort that counts.

    Frauke De Graeve

    Comment by Frauke De Graeve — April 11, 2009 @ 7:49 am

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