Multilingual Business Communication

April 8, 2009

Hill & Knowlton: providing public relations and public affairs services

Filed under: Dorien Heiremans, internship — meertaligebedrijfscommunicatie @ 10:23 am

 

With all the fast food available and more and more people suffering from obesity and high cholesterol, lots ofensa-logo1 people are looking for healthy alternatives. Soy products can be such an alternative. The soy bean contains lots of protein and is the main ingredient of many dairy product substitutes. The European Natural Soyfood Manufacturers Association or ENSA brings together great and small companies that are involved in the production of natural food based on soy. One of its goals is that people around Europe get correct and documented information on soy.

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Hill & Knowlton, a public relations and affairs bureau with a department in Brussels, provides the ENSA with its services across the EU. The ENSA case is only one of many topics on which Hill & Knowlton is working at the moment. Amongst its clients are also Adidas, for which H&K tries to map the EU’s corporate social responsibility agenda, and Merrill Lynch, for which H&K tries to convince the European institutions not to completely overhaul the existing legislation.

Hill & Knowlton always has some interns in its crew, whose daily assignments include media monitoring and preparing cases and meetings. This will be what I will be doing during my internship at Hill & Knowlton from 22nd of June until the 21st of August. What can be more interesting than following up the news and media as a job?

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