Multilingual Business Communication

April 8, 2009

Searching for innovative press releases

Filed under: Anja Peleman, internship — meertaligebedrijfscommunicatie @ 9:21 am

Maintaining good press relations is of vital importance for every company. It is a way to communicate a message to the general public. And this is surely the case for VMMA, the Flemish Media Company. This flourishing media company is the parent company of the first Flemish commercial television station: VTM. Nowadays, the media company has expanded its television stations with JIM and 2BE. Furthermore, VMMA owns two radio transmitters, namely Q-Music and JOE.

The ongoing changing media environment is an additional difficulty for the Press Relations department of VMMA. That is why they must always keep looking for new methods for launching their press releases in the new, digital media environment. During my internship, I will try to contribute to this by doing research on how press releases can stay effective in this digital media environment. Next to that, I will also scan newspapers and websites on what is written about VMMA’s programs, organize press conferences and write press releases. 

I am very enthusiastic about doing my internship in this media company, so… VMMA, here I come!


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