Multilingual Business Communication

April 7, 2009

The Best Beer Company in a Better World

Filed under: internship, Sander Laridon — meertaligebedrijfscommunicatie @ 4:39 pm

ab-inbev_logo_detailAnheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer products companies. With a dream to become The Best Beer Company in a Better World, the company has a strong, balanced portfolio. With four of the top ten selling beers in the world, Anheuser-Busch InBev holds the number one or number two position in over 20 key markets. It has a key presence in both developed and developing markets.

Anheuser-Busch InBev manages a portfolio of nearly 300 brands that includes three global flagship brands: Budweiser, Stella Artois and Beck’s, fast growing multi-country brands like Leffe and Hoegaarden, and strong ‘local jewels’ such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Cass, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler.

Headquartered in Leuven, Belgium, Anheuser-Busch InBev employs Belgium InBev Anheuser Buschapproximately 120 000 people in over 30 countries worldwide. The company works through six operational Zones: North America, Latin America North, Latin America South, Western Europe, Central & Eastern Europe, and Asia Pacific.

My internship starts at the end of April and continues until August 17. I wil be part of the department ‘Internal Communication Western Europe’. My exact job responsibilities are not settled yet but can vary from an employee satisfaction survey to the organization of meetings.

Sander Laridon

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1 Comment »

  1. Chris Burggraeve, head of the AB-InBev Marketing Division, recently stressed the importance of marketing the ancient and extensive Belgian beer culture. In De Standaard, he referred to “zythology”, an interesting science of beer the way there is “vinology” for wine. Belgian beers are truly unique and I especially admire the fact that each one has its own specific glass to optimise taste, colour and smell. Burggraeve feels it is important to market exactly that which we are good at in a sympathetic and assertive way. For now, there are only 67 Belgian beer cafés, most of them in Europe. I believe that with an extra effort to promote our beer culture, we will easily compete with the likes of Bud, Brahma and Busch.

    Vanessa Vanleene

    Sources:

    “Stella Artois is sterker dan we denken”, De Standaard, 28 March 2009, p. E3

    Comment by meertaligebedrijfscommunicatie — April 9, 2009 @ 11:36 am


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