Multilingual Business Communication

April 7, 2009

Second Life as the new market place

Filed under: Aisling van Vliet, marketing communication — meertaligebedrijfscommunicatie @ 10:09 am

Since its public opening in 2003, Second Life has expanded to a virtual global world that has millions of virtual inhabitants. Besides providing virtual gay bars and casino’s, Second Life also offers companies a great marketing space.


Cisco, the leading supplier of networking equipment, soon realized Second Life’s marketing potential and is using it as a major marketing and networking tool. Besides arranging virtual meetings with its employees and offering extensive customer training through Second Life, Cisco uses it as a tool for customer interaction. The company presents its products using PowerPoint and video presentations and offers feedback to customers concerning their questions about certain products. Christian Renaud, chief architect of networked virtual environments for Cisco states that the real value of Second Life for Cisco is the opportunity for spontaneous customer interaction (the InformationWeek Blog).


In an era of increasing globalisation and technologisation, virtual worlds like Second Life could become an intrinsic part of marketing and business communication.

If you’d like to know more about Second Life and its business potential you can look up the following sites:

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1 Comment »

  1. Since I read an article in De Morgen on 4 April 2009, I cannot agree with the positive image of Second Life given in this post. According to the journalist, this virtual world has turned into a wasteland. ‘Buildings’ that were built by multinationals as Reuters and Adidas are now abandoned or closed. Only the places where virtual avatars have virtual sex, are still operative. Linden Lab, the American company that founded Second Life and invested 14 million euro in it, claims that Second Life has 15 million visitors worldwide. Nevertheless, the greater part of them are sleeping. Per day, the average number of visitors is only 60.000. Since last year, Linden Lab doesn’t publish its number of visitors anymore, which it did monthly until then. Above that, founder Philip Rosendale already jumped ship last year. I never visited this virtual world, but maybe some of you have personal experiences with it?

    (Séverine De Ryck)

    Comment by meertaligebedrijfscommunicatie — April 7, 2009 @ 12:37 pm


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