Multilingual Business Communication

April 7, 2009

Hop on the Coffee Bar on Wheels!

Filed under: company, Dorien Heiremans, Frauke De Graeve, Séverine De Ryck, Wouter Deconinck — meertaligebedrijfscommunicatie @ 1:52 pm

In a few months, the festival season is starting again. To create a cosy festival atmosphere, you do not only need good music vibes and nice weather, but also tasty food and drinks onlogo-coffeebar1 the spot. Apart from the traditional beer and coke, festival visitors sometimes feel like having a warming cup of coffee.

We have hit upon a mobile coffee bar that deserves to get more attention: the eXpresso Coffee Bar on Wheels. This project was started by Jan and Frieda Markey from Bruges, when they observed the lack of delicious coffee at festivals and corporate parties. They offer a wide variety of flavours, like ristretto, cappuccino and caffe latte, from a vintage, eye-catching ’61 Airstream Globetrotter.

Last year, the Coffee Bar on Wheels was invited to Jazz Middelheim and Cactus Festival and the success was immense.

To convince festival organisers to hire the Coffee Bar on Wheels, we have written a sales letter and created a brochure, in which we gave more information on prices and the story behind the Coffee Bar. Hopefully you will spot them at the next festival you visit.

Airstream GlobetrotterAirstream Globetrotter

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1 Comment »

  1. I think Jan and Frieda Markey have discovered an unexplored opportunity with their coffee bar on wheels. Standing out in the crowd has become key in today’s market environment. Being a self-confessed coffee addict, I am very excited that I will finally have the opportunity to enjoy a delicious cup of coffee when attending a festival. If I spot the bar, I will definitely hop on!

    Lana Robignon

    Comment by meertaligebedrijfscommunicatie — April 8, 2009 @ 11:20 am


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