Multilingual Business Communication

April 7, 2009

Five laws for internal communication

Filed under: employee communication, Febe Corthals — meertaligebedrijfscommunicatie @ 1:06 pm
  1. The myth of internal communications: The most fundamental law of all is that a communication process involves at least two active participants. Too often, companies claim to have communicated, when all they did was simply sent out information, without offering an opportunity for discussion.

  2. Participation: Employees are participants in the communication process, they should not be considered audience. There has to be time for conversation, dialogue and a company also needs to listen to its workforce. Every employee needs to understand the company strategy and if employees know how they fit in and contribute as an individual, productivity will increase.

  3. carevolution_personal_communicationThe water cooler: Managers not only need to make sure their employees understand what they have to do, but they also need to ensure them they can actually do it. In both formal and informal internal communications, a manager plays a critical role in convincing employees they are able to perform their tasks. What’s more, a manager has to support them in every possible way and answer all of their questions, whether it’s in his office, in the elevator or near the water cooler. 

  4.  One size fits all: This does not apply to companies. Every employee has a purpose, needs and a preferred way of receiving and responding to communications. The bottom line is: know what you are trying to achieve and use the appropriate tool to get to that point.

  5. Continuous learning: Every time we communicate, we learn something. We need to apply what we have learned on a continuous basis so as to improve. This means there is no end point and neither is there a perfect communication action

(Febe Corthals)



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