Multilingual Business Communication

April 2, 2009

Cities turn into stars thanks to Sultan Sushi!

Filed under: Anja Peleman, company, Jana Mahieu, Karen Decabooter, Kirsten De Weerdt — meertaligebedrijfscommunicatie @ 11:08 am

Nowadays, an increasing number of city governments are discovering the benefits of promoting their city. Therefore, it is not surprising that city marketing is gaining more importance. Most city marketing projects mainly focus on attracting tourists and investors. Think of the city Hasselt, that wants to present itself as ‘The city of taste’ to attract tourists. However, we can ask ourselves whether tourists and investors are really the most important target groups of a city.

ss2 Sultan Sushi, a Belgian production company, believes in another city marketing strategy by mainly focusing on inhabitants. Since they are the producers of the popular television program Fata Morgana, they want to translate this Fata Morgana concept into a creative city marketing project. For those who are not familiar with the program: in Fata Morgana, citizens were challenged to fulfil five assignments in order to win stars for their city.

Sultan Sushi would like to provoke the same emotions and togetherness between the inhabitants with their new city marketing project.  The main difference is that  the assignments will  focus on social responsibility, so the result will be something permanent and beneficial for the inhabitants.

We are looking forward to witness their first city marketing project. Cities, seize this unique opportunity!

(Karen Decabooter, Kirsten De Weerdt, Jana Mahieu, Anja Peleman)

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