Multilingual Business Communication

March 29, 2009

Marketing for babies

Filed under: marketing communication, Maud Bonte — meertaligebedrijfscommunicatie @ 3:04 pm

A couple of weeks ago, De Standaard wrote ‘Belgian babies don’t eat balanced enough’. The same article announced the launch of a new website On this site you can do a test about your child’s diet and discuss with other parents. The article seemed neutral, but behind the website is Nutricia, the number one provider of babyfood.

When you are pregnant, you will soon find out you are a chosen marketing prey. A whole new world will open itself to you, you will learn about products that you never even heard of, but which all seem indispensable for nurturing and raising your baby. There is a very thin line between information and marketing and marketeers are eager to make you believe you need all this in order to raise a happy, healthy baby.

It is a miracle how we turned out OK, knowing that our parents didn’t have a Sangenic for dirty diapers or made our pap without a Babycook!

Maud Bonte


1 Comment »

  1. This raises the question whether marketing creates our needs or simply satisfies them. Experts seem to have many different opinions on that issue. Whereas some of them think marketing just creates the awareness of a pre-existing need, I believe marketers act to influence what consumers want, by pointing out how a certain product or service can fulfill our desire. To me, marketers do create new needs and make us subtly feel that we need their new product. To read a more thoughtful reflection on that matter, visit the blog

    (Marlène Bragard)

    Comment by meertaligebedrijfscommunicatie — April 6, 2009 @ 7:30 pm

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