Multilingual Business Communication

March 24, 2009

Crisis communication starts before the crisis

Filed under: crisis communication, Sophie Naveau, Uncategorized — meertaligebedrijfscommunicatie @ 9:27 am

When you think about ‘crisis communication’, I am sure you immediately imagine a situation of emergency, a lot of stress and a hectic press conference. For sure, you do not realise that, next to actual crisis management, crisis communication is also crisis preparedness!

It is most of the time impossible to predict when a crisis will strike. What you can actually do at all time is preparing your company to face a potential crisis. No need to say there are a lot of things at stake in a company: the organisation’s reputation, its market share and brand equity, as well as the confidence of customers, employees and shareholders. A crisis jeopardizes all these. This is why it is of the upmost importance to do everything in your power to prevent it from happening.

Therefore, remember the three following pieces of advice for a good crisis preparation:

– Identify your company’s weak points and take steps accordingly
– Simulate situations through crisis exercises
– For all this: seek advice from expert communication consultancy!


24th March 2009


1 Comment »

  1. You’re absolutely right, Sophie. When you’re well prepared, half of the job is already done in case of a crisis. But readiness to react is also extremely important. Recently, the Belgian National Lottery was in a crisis and for hours on end, there was no one availabe because they were in a crisis meeting. I think this is very bad crisis communication indeed.
    ProgressiveMedia is a crisis communication bureau that, amongst other things, offers a standby service with professional advice 24/7. However, ProgressiveMedia stresses the importance of the preparing phase as well. They do not want to be used as a miracle worker to undo all problems, but as a partner in communication, ready to act in times of crisis.

    Comment by meertaligebedrijfscommunicatie — April 8, 2009 @ 2:12 pm

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