Multilingual Business Communication

February 28, 2009

Broadcast your news on the BBC

Filed under: Aagje Verbogen, employee communication, marketing communication — meertaligebedrijfscommunicatie @ 3:39 pm

The BBC already receives several videos, e-mails and pictures by its viewers on a weekly basis. Now they have decided to up the ante: the BBC asks its viewers to send in more footage that is related to the news. They will then choose which items will be featured on a new show called “Your World News”, which will be presented by Siobhan Courtney and which will be broadcast every Friday on BBC World News. What is more, if you are lucky to capture a current news event, your video or pictures “may be used immediately on any BBC News outlet”. This is undoubtly a good marketing strategy, as it will allow the BBC to choose from more footage. However, the BBC is careful to add that “you should never put yourself in danger or break any laws” when you are attempting to record a news event.

Great as this may seem, there is a minor catch, though. The BBC’s terms and conditions mention that “you agree to grant us a royalty-free, non-exclusive licence to publish and otherwise use the material in any way that we want, and in any media worldwide.” Still, they allow you to own the copyright and promise to publish your name on the website.

Siobhan Courtney

Siobhan Courtney

Aagje Verbogen


1 Comment »

  1. Siobhan Courtney,

    You are a beautiful and rising star of BBC News.

    Best wishes for the future

    Comment by Phil — April 11, 2009 @ 10:22 pm

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