Multilingual Business Communication

November 2, 2008

When marketing strategy and crisis management merge – Let’s learn judo with Vladimir Putin

Filed under: Ankie Dees, marketing communication — Tags: — meertaligebedrijfscommunicatie @ 4:30 pm

 

The media-apparatus behind Russia’s Prime Minister is putting in extra effort when promoting Putins masculine image.

 

Only weeks after the Russian news channel “Vesti” reported that the prime minister had saved a news crew from a wild tiger, the remarkable video “Let’s Learn Judo With Vladimir Putin,” was released in St Petersburg in which we can see the white-robed prime minister body-slamming opponents.

 

 

At the moment, the video is only available in martial arts schools throughout the country, and it will only later be available to the public.

 

In contrast to his predecessor, Boris Yeltsin, the media portrayed Putin during his eight years as President like a man who drank little and kept in good shape.

 

“Without sport,” Putin said at a recent news conference, “it is impossible to speak about a healthy way of life or the health of a nation as such.”

 

 

 

 

Interested? – for further reading:

http://search.us.reuters.com/rsearch/rcomSearch.do?blob=russia&WTmodLoc=ussrch-top-quote 

 

http://www.guardian.co.uk/world/2008/oct/07/russia1

http://news.bbc.co.uk/1/hi/world/americas/7658574.stm

http://www.independent.co.uk/news/world/europe/lets-learn-judo-with-vladimir-putin-954578.html

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1 Comment »

  1. layout: try limiting your white spaces between sentences and paragraphs. Your text should look coherent

    The media-apparatus behind Russia’s Prime Minister is putting in extra effort when promoting [to promote] Putins [Putin’s] masculine image.

    Only weeks after the Russian news channel “Vesti” reported that the prime minister had saved a news crew from a wild tiger, the remarkable video “Let’s Learn Judo With Vladimir Putin,” was released in St Petersburg in which we can see the white-robed prime minister body-slamming opponents.

    At the moment, the video is only available in martial arts schools throughout the country, and it will only later be available [it will only be available to the public later on] to the public.

    In contrast to his predecessor, Boris Yeltsin, the media portrayed Putin during his eight years as President like [during his eight years as president, the media portrayed Putin like…] a man who drank little and kept in good shape.

    “Without sport,” Putin said at a recent news conference [press conference] , “it is impossible to speak about a healthy way of life or the health of a nation as such.”

    Interested? – for further reading:

    I like your last line ‘Interested,…’. However, I would like to see a bit more personal input.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 1:02 pm


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