Multilingual Business Communication

November 2, 2008

Virgin launches “No way, BA/AA” campaign

Filed under: Elisa Van Peteghem, marketing communication — meertaligebedrijfscommunicatie @ 9:48 am

Due to the soaring oil prices, many airlines have been forced to raise their ticket prices to remain profitable. The aviation industry has already seen a lot of small players going down and now the bigger companies are also getting worried. Two months ago, in September 2008, British Airways and American Airlines, already trying to merge since 1998, have signed a joint agreement, which “enable the airlines to reduce costs and attract new customers, helping to mitigate pressure on airfares from record fuel costs.”

Seems like British Airways and American Airlines are joining forces to keep their tickets prices low! But…is their joint agreement really this noble?

Richard Branson, founder of Virgin, an airline which also offers transatlantic flights, strongly disagrees. He claims that, if British Airways and American Airlines would merge, they would have a “monster monopoly”. This merger would have a stranglehold on UK-US flights, forcing the prices to go up. To prevent the merger, Branson has launched an advertising campaign called “No way, BA/AA”, which can been found on the Virgin website, on Facebook, and … on airplanes!

82776541GC013_RICHARD_BRANS

I believe that Branson is very well aware of the consequences of this merger for his own company. He claims that he wants to prevent it in order to stabilize ticket prices, however, I doubt whether he is this grand himself. Isn’t his main priority to secure his company’s own revenue?

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1 Comment »

  1. Due to the soaring oil prices, many airlines have been forced to rise [raise] their ticket prices to remain profitable. The aviation industry saw already [has already seen] a lot of small players going down and now also the bigger companies are getting worried [the bigger companies are also getting worried] . Two months ago, in September 2008, British Airways and American Airlines, trying to merge since 1998, have signed [signed] a joint agreement, which “enable[s] the airlines to reduce costs and attract new customers, helping to mitigate pressure on airfares from record fuel costs.”

    Seems like British Airways and American Airlines are joining forces to keep their tickets prices low! But.. [either you use a comma or suspension points (3!)] is the joint agreement really this noble?

    Richard Branson, founder of Virgin, an airline which also offers transatlantic flights, strongly disagrees. He claims that, if British Airways and American Airlines would merge, they would have a “monster monopoly”. This merger would have a stranglehold on UK-US flights, forcing the prices to go up. To prevent the merger, which would have disastrous consequences for his own company, Branson has launched an advertising campaign called “No way, BA/AA”, which can been found on the Virgin website, on Facebook, and .. [once again: either three or nothing!]on airplanes!

    Add your own critical analysis.
    If you have included your links in your text, there is no need to place them underneath your text once more.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 2:48 pm


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