Multilingual Business Communication

November 2, 2008

Financial crisis clips dba’s wings

Filed under: crisis communication, Wouter Deconinck — Tags: — meertaligebedrijfscommunicatie @ 12:14 pm

Air Berlin has announced to stop all operations of its subsidiary company dba as from November 30th. Dba is a German carrier that operates on routes from Munich and Dusseldorf. The aviation sector suffers especially from the recent financial crisis and the high fuel cost. The demand has dropped a lot which has forced Air Berlin’s management to discontinue dba’s flight operations. A spokesman has communicated that the proportional cost of dba in Air Berlin became too high. Dba is not the first to end all operations. In October the Danish company Sterling Airlines filed for bankruptcy as well.
Air Berlin has taken over the former British Airways subsidiary in 2006 to increase its overall sales in the German market and to consolidate its position as third-biggest discount airliner in Europe behind Ryanair and Easyjet. Air Berlin announced that all personnel of dba will be offered a similar job inside Air Berlin. Six of the nine dba aircraft of the type Boeing 737-700 will be taken over as well.

(Wouter Deconinck)

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1 Comment »

  1. You have found a topic that could potentially fit in the category crisis communication. Right now however, you have focused on the crisis and not on the crisis communication.

    Air Berlin has announced to stop [has announced that it will stop]all operations of its subsidiary company dba as from November 30th. Dba is a German carrier that operates on routes from Munich and Dusseldorf. The aviation sector suffers especially from the recent financial crisis and the high fuel cost. The demand has dropped a lot which has forced Air Berlin’s management to discontinue dba’s flight operations as the proportional cost of dba in Air Berlin became too high. Dba is not the first to end all operations. In October the Danish company Sterling Airlines filed for bankruptcy as well.
    Air Berlin has taken over the former British Airways subsidiary in 2006 to increase its overall sales in the German market and to consolidate its position as third-biggest discount airliner [airline] in Europe behind Ryanair and Easyjet. Air Berlin announced that all personnel of dba will be offered a similar job inside Air Berlin. Six of the nine dba aircraft of the type Boeing 737-700 will be taken over as well.
    Add your urls as hyperlinks in your text.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 1:44 pm


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