Multilingual Business Communication

November 1, 2008

RAAR FM soothens your financial problems

Filed under: marketing communication, Poelaert Nathalie — meertaligebedrijfscommunicatie @ 6:13 pm

RAAR FM is an Aruban online radio station which presented a “financial crisis top 100” on Monday the 20th of October 2008! RAAR FM aired this program because they are fed up with the buzz around this crisis. Their advice: the best thing to do if you’re tired of a hype, is to make a top 100.

The top consists of 100 songs which concern the financial crisis. All listeners could send in their ideas. Here you can see the top 10 financial crisis songs:

1 Nina Simone – Ain’t got no-I got life
2 Pink Floyd – Money
3 John Lennon – Imagine
4 Boomtown Rats – I don’t like mondays
5 Monty Python – Look on the bright side of life
6 Simply Red – Money’s too tight to mention
7 Trockener Kecks – Het komt nooit meer goed
8 Red Box – For America
9 Stone Roses – Fools gold
10 New Order – True faith

You can check out the complete “top 100 financial crisis” at http://raarfm.com/year_lists/financial_crisis_top_100 !

This top 100 is not just another radio show. It is part of their marketing strategy. This event got a lot of media coverage and even when you googled ‘financial crisis’ during a certain period of time the first one in the list was a link to the website of RAAR FM.

This is not the first time RAAR FM performs a stunt like this. The last time the station aired a top 100, it almost led to a law suit . The station decided to make an “anti-homo top 100”, to act in opposition to BNN’s “homo top 100”. The chairman of the Holebi Federation of the Netherlands (HLBF) deplored this initiative. Although it was meant to be ironical, the HLBF decided to inform the legal instances of gay discrimination.

Poelaert Nathalie

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1 Comment »

  1. The focus and topic of your post are a bit strange. You have found a topic that is linked to crisis, but that has nothing to do with crisis communication the way it is intended on this blog. Crisis communication is about a corporate crisis and how they communicate about it. The second part of your post is a bit irrelevant.

    On Monday the 20th of October 2008 RAAR FM presented a “financial crisis top 100”! RAAR FM is an Aruban online radio station. The top consists of 100 songs which concern the financial crisis. All listeners could send in their ideas. RAAR FM aired this program because they are fed up with the buzz around this crisis. Their advice: the best thing to do if you’re tired of a hype, is to make a top 100.

    Here you can see the top 10 financial crisis songs:

    1 Nina Simone – Ain’t got no-I got life
    2 Pink Floyd – Money
    3 John Lennon – Imagine
    4 Boomtown Rats – I don’t like mondays [Mondays]
    5 Monty Python – Look on the bright side of life
    6 Simply Red – Money’s too tight to mention
    7 Trockener Kecks – Het komt nooit meer goed
    8 Red Box – For America
    9 Stone Roses – Fools gold
    10 New Order – True faith

    You can check out the complete “top 100 financial crisis” at http://raarfm.com/year_lists/financial_crisis_top_100 !

    The last time the station aired a top 100, it was much discussed . The station decided to make an “anti-homo top 100”, to act in opposition to BNN’s “homo top 100”. The chairman of the Holebi Federation of the Netherlands (HLBF) deplored this initiative. Although it was ment [meant]to be ironical, the HLBF decided to inform the legal instances of gay discrimination.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 3:59 pm


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