Multilingual Business Communication

November 1, 2008

Nokia towards the future

Filed under: marketing communication, Sophie Naveau — meertaligebedrijfscommunicatie @ 1:10 pm

Are you aware of Nokia’s current transformation ? Nokia is changing itself from within and moves to become an internet company.

nokia-morph-concept14

Technology and discoveries make our surrounding world change continuously . As a consequence, our needs become different and so does the consumer’s behaviour. Being aware of the new usage we make of cellphones, Nokia also undergoes important changes and presents new devices.

Nokia stresses the fact that mobiles are nowadays less used to make calls than as ‘an extension of our connected lifes’. Mobiles have namely turned into internet devices. In order to stay up-to-date with that fact, Nokia has gone in partnership with the University of Cambridge. Together with the Nokia research center, they are looking at future technology. In this way, Nokia has recently come up with the brand new concept phone ‘Morph’: a ‘mixture of high technology and services’, product of nanosciences. Another example can be found in GPS technology. By connecting the physical and the digital world, Nokia’s main goal is to be up-to-date with our current world.

Nokia does the right thing by investing in future technologies. The human being continuously tends to improve his comfort. And if Nokia wants to stay in touch with the world’s evolution, it surely needs to take this fact  into account.


http://news.bbc.co.uk/2/hi/technology/7266187.stm

http://www.nokia.com/A4852062

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1 Comment »

  1. I have a bit of a problem with your topic. You have chosen something that could potentially belong to the category marketing communication, but unfortunately, you have not focused on the communication aspect.
    I also think that your image does not correspond with what you are writing about

    Everybody knows Nokia as a mobile phone maker. But are you aware of its current transformation ? Nokia is changing itself from within and moves to become an internet company. Nokia turns towards the future.

    Technology and discoveries make our surrounding world continuously change [change continuously] . As a consequence, our needs become different and so does our [your consumer?] consumer’s behaviour. Nokia is aware that the usage we make of cellphones also undergoes important changes.

    Today, mobiles are less used to make calls than as ‘an extension of our connected lifes’ ; mobiles have namely turned into internet devices. In order to stay up-to-date with that fact, Nokia has invested in research centers. Their mission is to look at future technology. For instance, Nokia has recently come up with the brand new concept phone ‘Morph’: a « mixture of high technology and services », product of nanosciences. Another example is about [can be found in] GPS technology. It is used by Nokia researchers to help provide a real-time image of traffic flow. The development of such [a] technology makes the meeting of mobility and internet visible : Nokia’s main goal is to connect the physical and the digital world.

    Instead of waiting [for] change to come, Nokia makes revolution happen now.

    You are sounding very much like a Nokia sales representative in this last sentence. Do not compromise the critical point of view you have as a blogger.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 5:41 pm


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