Multilingual Business Communication

November 1, 2008

KPMG tackles war for talent through SMS

Filed under: employee communication, Liesbeth Van Den Mosselaer — Tags: , , — meertaligebedrijfscommunicatie @ 6:22 pm

These days, companies are finding it hard to attract new talent. The number of positions that remain vacant continues to rise every year. Experts say there’s a war for talent going on. That’s why companies should look for ways to personalise their recruitment process.
According to HR expert Cathy Sims online and cellular applications offer great possibilities to turn this process into a more personalised experience. Accountancy giant KPMG has done this excellently. Candidates who want to apply for KPMG are invited to text message the company. A call center then contacts the applicants to fill in the application over the phone. If all goes well, the candidate can be invited for an interview.
By giving the applicants the option to respond to a job ad by mobile phone, KPMG has succeeded in turning “the old reactive recruitment process into a proactive, personalised experience”. In my opinion this is a very smart move: it speeds up the hiring process considerably and candidates feel more appreciated by it. Moreover, the candidate can already ask questions right away and he/she doesn’t have to put too much time or effort into writing a cover letter and C.V.

Liesbeth Van Den Mosselaer

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1 Comment »

  1. Add your urls in your text as hyperlinks

    These days, companies are finding it hard to attract new talent. The number of positions that remain vacant continues to rise every year. Experts say there’s a war for talent going on. That’s why companies should look for ways to personalise their recruitment process.
    Accountancy giant KPMG has done this excellently. Candidates who want to apply for KPMG are invited to text message the company. A call center then contacts the applicants to fill in the application over the phone. If all goes well, the candidate can be invited for an interview.
    By giving the applicants the option to respond to a job ad by mobile phone, KPMG has succeeded in turning “the old reactive recruitment process into a proactive, personalised experience”. And this is a very smart move indeed: It [after a colon you do not use a capital -> it] speeds up the hiring process considerably and candidates feel more appreciated by it. Moreover, the candidate can already ask questions right away and he/she doesn’t have to put too much time or effort into writing a cover letter and C.V.

    Is the last paragraph a reflection of what you think about this subject? If so, try to emphasise that a bit more. If not, try to add your own point of view.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 3:49 pm


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