Multilingual Business Communication

October 26, 2008

Second Life as the new market place

Filed under: marketing communication — meertaligebedrijfscommunicatie @ 8:31 pm

Since its public opening in 2003, Second Life has expanded to a virtual global world that has millions of virtual inhabitants. Besides providing virtual gay bars and casino’s, Second Life also offers companies a great marketing space.

 

Cisco, the leading supplier of networking equipment, soon realized Second Life’s marketing potential and is using it as a major marketing and networking tool. Besides arranging virtual meetings with its employees and offering extensive customer training through Second Life, Cisco uses it as a tool for customer interaction. The company presents its products using PowerPoint and video presentations and offers feedback to customers concerning their questions about certain products. Christian Renaud, chief architect of networked virtual environments for Cisco states that the real value of Second Life for Cisco is the opportunity for spontaneous customer interaction (the InformationWeek Blog).

 

In an era of increasing globalisation and technologisation, virtual worlds like Second Life could become an intrinsic part of marketing and business communication.

 

If you’d like to know more about Second Life and its business potential you can look up the following sites:

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2 Comments »

  1. It’s true that virtual worlds like Second Life have an enormous marketing potential. What is more, they can be used by organisations to attract and meet new talent. Did you know that companies also organise virtual career fairs on Second Life nowadays? In may 2008 GAX technologies hosted such a fair. About 2000 people attended the fair and 300 job interviews were done on the spot!

    For more information about virtual career fairs on Second Life, try the following websites:

    http://www.slentre.com/second-life-news-working-worlds-virtual-career-fair-may-29th-2/

    http://www.i-jobsforreal.co.uk/Press%20Pack.pdf

    Liesbeth Van Den Mosselaer

    Comment by Liesbeth Van Den Mosselaer — November 1, 2008 @ 6:33 pm

  2. Since its public opening in 2003, Second Life has expanded to a virtual global world that has millions of virtual inhabitants. Besides providing virtual gay bars and casino’s [casinos] , Second Life also offers companies a great marketing space.

    Cisco, the leading supplier of networking equipment, soon realized Second Life’s marketing potential and is using it as a major marketing and networking tool. Besides arranging virtual meetings with its employees and offering extensive customer training through Second Life, Cisco uses it as a tool for customer interaction. The company presents its products using PowerPoint and video presentations and offers feedback to customers concerning their questions about certain products. Christian Renaud, chief architect of networked virtual environments for Cisco states that the real value of Second Life for Cisco is the opportunity for spontaneous customer interaction (the InformationWeek Blog).

    In an era of increasing globalisation and technologisation [is this a real word?], virtual worlds like Second Life could become an intrinsic part of marketing and business communication.

    I like your topic and your writing style, but try to add more personality to your post and be more critical. Also try to make your point a bit sooner, by using a topic sentence.

    Marilyn Michels

    Comment by meertaligebedrijfscommunicatie — November 16, 2008 @ 6:40 pm


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